Yesterday, the store I work at hosted an end-of-quarter meeting to discuss our brand and our priorities for the rest of the year. One thing that we talked a lot about is joy. How can we find joy in what we do and pass that along to our customers.
The more I thought about it, the more important that seemed.
No one likes to go into a store or restaurant (or really anywhere) when the people working there are clearly miserable. Moods are incredibly contagious. When you're feeling bad, it shows, and it affects other people. The same goes for when you're feeling good.
I think this translates to your writing too. If you're writing a piece because you're passionate about the message you're sending, it will show. Your reader will be able to see that the writing brings you joy and it will make them want to read more. It will make them feel good to read your work.
However, if you're only writing to make money or fulfill some other need and there is no joy in your writing, your reader will not want to keep reading. They will see that your writing is forced or not genuine and they will turn away from it.
If you want readers to keep reading and coming back to your work, you need to find what brings you joy in your work. Remind yourself of why you started doing this in the first place and come back to that on your bad days. Remember that feeling of joy and try to bring it into everything you do.
It's easy to get discouraged in this business, but by remembering the joyful moments, you can keep your spirits up and keep moving forward. That's the only way to succeed.